新航道AP学科趣味小课堂每周一学：伤亡厌恶

以下内容来自新航道AP培训班研读内容，希望对大家更高英语有帮助。

在行为经济学之前，“严重损失憎恨”指的是人们通常在心理或情感上视为真实或潜在的严重损失比同等的收益亦会更令人无能为力的现象。例如，得不到100美元的痛苦往往比找到同样数量的钱所获得的开心要高得多。

in behaviora economics"ossaversion"refers to the phenomenon that people usually psychologically or emotionally think that real or potential losses will be more unbearable than equivalent gains.For examplethe pain oflosing$100 is often much greater than the joyof

inding thesameamountomoney

这是因为当利润大幅提高一定程度再进一步往上走时，唤起人的正实用价值是极为有限的。比如入股$100，一开始花掉$10，我们亦会感觉极为不错，但是花掉到$50和花掉到$60所唤起我们的满足感的差别就不曾那么大了。

This is because when profits reach a certainlevel and then continue to moveupwardthe positive value brought to people is quitelimited.For examplewhenweinvestin$100andearn$10at the beginningwe will feel very happybut the difference in satisfaction brought byearning$50 and $60 is not as greatas before.

而严重损失就不一样了，随着严重损失金额的扩大，给人带来的负实用价值将亦会不断上升。所以得不到一百元唤起我们的痛苦亦会高得多。

However people have a completelydifferent attitude towards loss.With the increaseofthe loss amount the negative value brought to people will continue toriseThereforetheloss of $100 will bring us much greater pain.